Communication Committee

Background

The Committee started functioning informally to support the communication activities of the Association. Initial efforts included preparing a brochure to introduce the Association, issuing periodic newsletters, the setting up of messenger chat groups and the creation of the FB page. Subsequently, the Telekwentuhan series was introduced, and discussion around having a website was initiated.

Purpose 

To provide a coherent, efficient, and member-centered communications system that strengthens engagement, enhances the visibility of AFICS PHL, and supports its priority programs and initiatives

Objectives 

The Committee has the following strategic objectives:

• Objective 1: Integration and Coherence

Establish a unified communications system with clearly differentiated roles for each platform.

• Objective 2: Member Engagement and Relevance

Deliver content and activities that are practical, accessible, and aligned with the interests of AFICS members, particularly retirees.

• Objective 3: Institutional Visibility and Knowledge Management

Position the website as the Association’s primary repository and public interface.

• Objective 4: Support to AFICS Programs and Committees

Provide communications support to priority initiatives and inter-committee activities.

Priorities, Outputs and Activities 

In terms of Website Development and Management

• Launch target: October 2026

• Key features:

o Structured content repository

o User-friendly navigation

• Ongoing:

o Regular updates (monthly minimum)

o Upload of all key materials and outputs

 In terms of Social Media Management (Facebook)

• Continuous updates on:

o Events and activities

o Member highlights

• Serve as primary channel for:

o Announcements and engagement

In terms of Newsletter Production

• Two issues per year (June, December – subject to review)

• Focus on:

o Curated highlights

o Feature articles

• Limited printing; primarily digital distribution

In terms of Support to Other Committees

• Membership materials (forms, brochures)

• Retirement handbook dissemination

• Potential publication initiatives (e.g., eBook sequel)

• Organizing travels/tours for fund-raising